Get your Designated Skipper yellow wrist band in support of responsible boating from Sea Tow Foundation at the New York Boat Show on January 9 and 10, 2016. We’ll be handing them out from inside Sea Tow Northern New Jersey booth number 861. Snap a photo yourself wearing your wristband in front of the Designated Skipper banner to share on Facebook along with hashtag #DesignatedSkipper. More at: DesignatedSkipper.com
The Sea Tow Foundation, a non-profit organization dedicated to promoting boater safety, is proud to announce the launch of its Designated Skipper campaign across the U.S. The goal of this important new program, which is supported by a grant from the Sport Fish Restoration & Boating Trust Fund as administered by the U.S. Coast Guard, is to help eliminate boating under the influence (BUI) and alcohol-related accidents on the water while keeping boating fun for everyone. BUI is against the law in all states. While always safer for all passengers on a boat to remain sober, should individuals choose to drink alcoholic beverages while boating, the Sea Tow Foundation’s Designated Skipper campaign and the Coast Guard encourage boaters to be or designate a skipper to stay sober and operate the boat every time they leave the dock.
It takes less than five minutes to join the Designated Skipper campaign. All a boater needs to do is visit the DesignatedSkipper.com campaign website and “Take the Pledge” to:
- Respect the legal drinking age.
- Be responsible for my vessel and all my passengers.
- Be or designate a sober skipper.
“We don’t want to tell boaters not to have fun out on the water. We just want to encourage them to pick a designated skipper for their boat who will stay sober, do the driving, and make sure everybody gets home safely – the same thing they would if they were heading out for a night of fun in their car,” said Kristen Frohnhoefer, vice president of the Sea Tow Foundation Board of Directors. “Our program is designed to complement the U.S. Coast Guard’s enforcement efforts on the water by promoting BUI awareness and voluntary prevention by boaters.”
Prevent BUI + Keep Boating Fun = Designated Skipper The Sea Tow Foundation’s Designated Skipper campaign incorporates a major nationwide marketing campaign that includes social media, print advertising, digital advertising, email marketing, video and audio public service announcements (PSAs), as well as free pamphlets, stickers, posters, wristbands and other cool giveaways placed in areas where boaters will see and pick them up. These eye-catching marketing materials will be available in marinas, fuel docks, ship’s supply stores, and on life jacket loaner stands. Bars and restaurants frequented by boaters will be given free coasters, wristbands and stickers with the Designated Skipper message on them.
In addition, Sea Tow Captains across the U.S. are mounting grassroots efforts to spread the word about Designated Skipper to their local Sea Tow members and other boaters in the region. In addition to grant funding, the Designated Skipper campaign relies on strategic partnerships between the Sea Tow Foundation and other organizations in and associated with the marine industry. Organizations and companies that want to help promote the Sea Tow Foundation’s Designated Skipper campaign may visit DesignatedSkipper.com to order free campaign materials and giveaways that they can distribute to the boaters in their area.